A custom strategy will grow brand awareness of your shop within your community and beyond. Get known for style in your bike or run community and elevate your store’s perception and gain local notoriety. Smart retailers are leveraging custom margins while driving team and club membership on the local scene and race circuits.

In a global market, being tuned in to local trends can mean all the difference. Custom styles can reflect your particular region and style while giving you a boost in apparel sales. Our quick production turnaround will ensure you never run out of stock on winning styles. Elevate your brand and build your business.

Super Easy Process

  1. Contact

    Phone or email and our team will get you started.

  2. Design

    Our in-house designers will bring your inspiration to life.

  3. Order

    Either directly with us or through our provided online team store.

  4. Produce

    Our world-class cycling factory will take your idea and make it a reality.

  5. Delivery

    Bulk or individual order shipping to anywhere in the world in approx 5 weeks.

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The whole experience is on point. The Sugoi team took great care of us and the timing was perfect. Everyone liked how comfortable the shorts were – they fit really well and the colours were true.
- Bob Polakowski , Owner, Bike Works (Bristol, MA)