With award-winning apparel, a talented in-house design team and dedicated customer service representatives, we provide an easy and personalized process to ensure you get the product that is right for you.

Gear Without Compromise

Committed to sourcing the best materials from around the world, we combine leading fabrication with our proprietary chamois technology and high visibility solutions, to make sure athletes have comfort, performance and protection.

In-House Design Services

Our talented graphic design team will bring your vision to life.

Our History

Since 1987 we have focused on quality, comfort, durability and design to create purpose-built apparel for every condition. Sugoi has been at the leading edge of custom technical apparel for over 30 years, defining the state-of-the-art with constantly evolving proprietary fabrics and sublimation processes, all backed up with the best service and delivery in the industry.